NHS Borders is telling smokers they could save up to £560 before Christmas, if they pack in the habit.
The board has teamed up with Scottish Borders Council to encourage smokers to stop, by using the NHS Borders Quit4Good service.
A typical smoker smoking 20 cigarettes a day can save up to £280 per month, based on the average price of a packet of cigarettes, so by stopping two months before Christmas, they can save up to £560.
Tim Patterson, NHS Borders and SBC Joint Director of Public Health said: "Stopping smoking is the single biggest change a smoker can make to improve their health.
"We know how difficult it can be for people trying to quit and we understand that everyone needs different kinds of support, so Quit4Good offers a range of options to suit the individual throughout the various stages of the stop smoking process."
Catriona Davies, NHS Borders Health Improvement Specialist added: "You are four times more likely to stop smoking and stay stopped with help and support from an NHS stop smoking service.
"Last year we supported over 230 people in the Borders to successfully quit smoking for longer than three months.
"By highlighting the financial benefits of quitting we hope more Borderers will be smoke free this Christmas."
If you would like further support to stop smoking or would like more information on the NHS Borders Quit4Good Service please phone: 01835 825971 (office hours Monday to Friday, 24 hour answer machine), email: smoking.cessation@borders.scot.nhs.uk or visit: http://www.nhsborders.scot.nhs.uk/Quit4good
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