Almost three months after Scott Brash jumped to gold at the London 2012 Olympics local officials have yet to organise a civic reception.
While others stars of London 2012 have been congratulated by their communities the 26-year-old showjumper has been left out in the cold.
And the only reminder in his hometown of the golden summer is the painted postbox on the High Street - organised by phone giant BT.
Furious fans have contacted both the Peeblesshire News as well as the town's community council.
Anne-Marie Russell told us: "I have been waiting with baited breath to come down to Peebles and say well done to Scott. I only called because I thought I'd missed it.
"I'm sure Scott won't take it personally but it does seem like a bit of a snub."
A long-time friend of the horseman also said: "This has gone on far too long, we should have been giving him our gratitude back in September at the latest, I think we have missed a great opportunity."
Scott, riding Hello Sanctos, won team gold with Nick Skelton, Ben Maher and Peter Charles in Greenwich Park at the start of August.
The other riders have enjoyed receptions and celebrations on their return.
Peebles Community Council Chairman, Alasdair Stewart added: "I have had a number of enquiries on this matter. I think we really need to sort this out and organise a date as soon as possible."
Scottish Borders Council say that they have not been able to find a date that fits in with our busy golden hero.
And they hope to still organise an event to mark his achievement over the winter.
Council convener Graham Garvie added: "It's still something we want to pursue and we will continue to liaise with Scott and our other Olympic and Paralympic athletes about celebrating their fantastic achievements in the summer."