As part of the campaign, which also includes a national roadshow, a new 'drinking mirror' smart phone app has been developed to show people the shocking affects of regularly drinking too much.
The app is free until the end of March and will show users that cutting down a glass size can have a significant affect on the ageing process.
Latest figures show that around 38 per cent of women regularly exceed daily or weekly sensible drinking guidelines, by drinking more than 2 to 3 units a day / 14 units a week.
The number of alcohol-related deaths among women aged 30-44 has doubled in the last 20 years, and the chronic liver disease and cirrhosis death rate among 30-44 year old women in Scotland has trebled since the mid to late 1980s.
The campaign encourages women to think about the health effects of regularly drinking above the recommended alcohol guidelines. Making small changes, such as alternating alcohol with soft drinks or water and having two alcohol-free days a week, can lead to big health improvements.
For more information about sensible drinking and the 'Drinking Mirror' smart phone app go to www.drinksmarter.org
More information on the Scottish Health Survey can be found at: http://www.scotland.gov.uk/News/Releases/2012/09/stats-health-survey25092012