A CAMPAIGN has been launched after it was found that one in five people across Scotland have not heard of a credit union.
The ‘People, Not Profit’ credit unions campaign was unveiled by Aileen Campbell, cabinet secretary for communities and local government, last week.
The launch was held at the Capital credit union in Edinburgh during Talk Money Scotland Week (12-18 November).
Currently, around 400,000 people across Scotland are part of a credit union; approximately seven per cent of the population.
The campaign seeks to support the growth of the sector by raising awareness of credit unions and the services they offer to a wider and more diverse audience.
A recent survey found that one in five (20 per cent) people in Scotland had not heard of credit unions, and only two fifths (39 per cent) questioned thought they would be eligible to be a member of a credit union.
The survey also found that one in four people (28 per cent) wrongly believe that credit unions make profits for shareholders, just like banks.
For more information visit www.CreditUnions.scot.
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