A popular bakery item sold at Waitrose is being recalled due to fears it may contain hard plastic and metal pieces.
The supermarket chain is recalling its eight-pack of Chocolate Chip Brioche Rolls.
Customers are being warned that the item could be "unsafe to eat," and if you have bought the affected product, you should package it up and send it back to your local Waitrose shop for a refund.
The Food Standards Agency (FSA) has warned shoppers "do not eat it."
Tuesday 21st July - Waitrose & Partners recall Waitrose & Partners 8 Chocolate Chip Brioche Rolls. It may contain pieces of hard plastic and metal #FoodAlert https://t.co/7MH0vuY3KN pic.twitter.com/F8D4nsEIFc
— Food Standards Agency (@foodgov) July 21, 2026
Shoppers warned 'do not eat' Chocolate Chip Brioche Rolls sold in Waitrose due to recall
The recall only applies to one batch of Chocolate Chip Brioche Rolls.
To check a pack of the brioche rolls, look out for the batch code B26177 and best before date of July 26, 2026.
Waitrose has apologised to customers: "We apologise that it has been necessary to recall this product and for the inconvenience caused."
If you’d like to contact the supermarket about this recall, you can call customer care on 0800 188 884 and choose option four.
What is a product recall?
The FSA explains what a product recall is: "If there is a problem with a food product that means it should not be sold, then it might be 'withdrawn' (taken off the shelves) or 'recalled' (when customers are asked to return the product).
"The FSA issues Product Recall Information Notices to let consumers and local authorities know about problems associated with food.
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"In some cases, a 'Food Alert for Action' is issued.
"This provides local authorities with details of specific action to be taken on behalf of consumers."
Have you bought bakery items in Waitrose recently? Tell us your favourites in the comments below.
