Members from the Scottish Women’s Institutes knitted Hogmanay kilts for Kevin the Carrot to help raise funds for ALDI’s charity partner, Teenage Cancer Trust.

The star of ALDI’s Christmas campaign was ‘kilted’ out in made-to-measure Scottish attire courtesy of SWI members, including Joyce Luby, from Berwickshire.

Following the unprecedented demand for Kevin the Carrot plush toys – which sold out within a day – ALDI shoppers were given the chance to win a Kilted Kevin in a text competition which raised funds for Teenage Cancer Trust. ALDI aims to raise £5 million towards the cause over the next five years.

Graham Nicolson, group buying director at ALDI in Scotland, said: “Kevin the Carrot has fast become a festive favourite with homes across the nation. We wanted to delight our customers with one final surprise, working with the wonderful ladies of the SWI who lent their time and fantastic skills to ensuring Kevin celebrated Hogmanay in true Scottish style.”

Linda Retson, chairwoman of Scottish Women’s Institutes said: “Our members have been challenged to make many unique and unusual things such as stripy dog jackets for dogs in rehoming centres, but knitting kilts for ALDI’s Kevin the Carrot has been a new one on us. It’s great to bring the talents of our members to a new audience and to show the great crafts and great fun women can have as SWI members, especially when our kilting out of Kevin is for such a good cause."