THE ‘creative economy’ in the south of Scotland is worth £280m to the region, a new guide reveals.

The South of Scotland Creative Economy Guide details the value of the industry, made up of 16 sub-sectors including architecture, crafts, fashion and textiles, film and video, radio and TV, music and writing and publishing.

It also estimates more than 6,300 people work and volunteer in the sector, while there are almost 1,900 creative enterprises.

It aims to raise awareness of the significant potential of the arts in the south to not only help attract investment but also promote opportunities for all to get into the industry.

Galashiels councillor Euan Jardine, leader of Scottish Borders Council, said: “The launch of the Creative Economy Guide is a clear statement of intent about how seriously the south of Scotland takes the creative sector and the benefits it brings to the economy.

“We have a strong creative sector across the south of Scotland and we hope this guide will highlight priorities and areas of opportunity, and focus on the unique strengths and cultural identity of the region.

“The guide sets out how we will enhance our reputation as one of the best places to work within the creative sector and how diverse it is.

“There is a rich creative knowledge base in the south of Scotland and this guide will help those businesses and organisations to develop opportunities.

“We hope this guide will strengthen and stimulate economic investments, drive demand in innovation and create skilled jobs.”

The document, produced by South of Scotland Enterprise with support from Dumfries & Galloway and Scottish Borders councils as well as national partners, is aligned to the Regional Economic Strategy and has identified six priorities to take forward.

These include focusing on film in the south through supporting screen developments and projects which address Net Zero and innovation in the industry.

The Guide also identifies supporting the development of the Dumfries & Galloway Cultural Partnership and the Scottish Borders Creative Arts Business Network as a priority.

The guide is available at www.southofscotlandenterprise.com/creative.